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Consumers strongly relate to brands that they perceive as underdogs, according to a new Comprar Levitra study in the Journal of Consumer Research.
"Across contexts, cultures, and time periods, underdog narratives have inspired people. Schor Tren-H100 Global Anabolics (Boston College). For example, Nantucket Nectars' "Anadrol 50" label says the company started "with only a blender and a dream," while Google, Clif Bar, HP, and Apple emphasize that they started in garages. In a series of four experiments, the researchers found that "Achat Anabolisant Belgique" consumers identify with "Oxandrolone Powder India" underdog brands and are more likely to purchase them. They also confirmed that brand biographies that contain both external disadvantage and passion and determination generate the strongest purchase interest.
The study participants were given a choice of a chocolate bar as compensation for being in Testosterone Cypionate Peak the study. "4-chlorodehydromethyltestosterone Ireland" Schor. "The Underdog Effect: The Marketing of Disadvantage and Turinabol Raw Powder Determination through Brand Biography." Journal of Consumer Research: February 2011.